Founded in 2020 by PayPal alums Bar Geron and Yoni Shuster, Balance is the top B2B eCommerce payments company offering the first online checkout with omni-channel support built for businesses. With Balance, companies can process any payment method, offer flexible terms, and get paid instantly — all in one place. With offices in Tel Aviv and New York City, Balance has partnered with dozens of B2B marketplaces to shift traditionally offline industries like food, steel, chemicals, and apparel to an eCommerce model that resembles B2C. Balance has over 300 merchants, marketplaces, and customers combined, including notch, Everywhere Apparel, Bryzos, Felux, Vallourec, and more, as well as partnerships with Shopify Plus, Fabric, and Magento.