Powered by open banking, Snoop is an award-winning consumer focused business that helps people spend, save and live smarter. Launched in April 2020 by Dame Jayne-Anne Gadhia, the app provides data-driven, personalised insights (‘Snoops’) to help consumers find their biggest money saving opportunities. Recognised by the British Bank Awards for ‘Best Innovation of the Year 2021’, Snoop aims to transform traditional services like retail banking, money management and price comparison into more intelligent and personalised services to make everyone better off.